DMP

CMO interview: Abigail Gabriel Schneider Electric
CMO interview: Abigail Gabriel Schneider Electric
CMO interview: Abigail Gabriel Schneider Electric
CMO interview: Abigail Gabriel Schneider Electric

June 26, 2019

CMO interview: Abigail Gabriel Schneider Electric

IoT and a changing energy landscape are marketing opportunities for Schneider Electric says VP

AI - be aware of advantages and drawbacks
AI - be aware of advantages and drawbacks
AI - be aware of advantages and drawbacks
AI - be aware of advantages and drawbacks

June 26, 2019

AI - be aware of advantages and drawbacks

In six years time organisations will have embedded artificial intelligence (AI) into marketing and customer service and be receiving a 25% increase operational efficiencies, business technology analyst house Gartner believes.

June 26, 2019

Customer retention increases in importance

Banking businessman Vernon Hill, founder of Metro Bank is famed for his book and strategy of having fans not customers, which went on to be his 2012 book of the same name. Hill’s tome encourages businesses to compete on service rather than price.