Displaying Results 61-70 OF 74 for ""

Egress CMO aims at a different goal
Egress CMO aims at a different goal
Egress CMO aims at a different goal
Egress CMO aims at a different goal

August 06, 2019

Egress CMO aims at a different goal

“It should be the goal of all CMOs to differentiate their organisation,” says Tim Pickard, CMO of Egress Software Technologies, a provider of certified encryption services.

Cyxtera President says value proposition is key to marketing
Cyxtera President says value proposition is key to marketing
Cyxtera President says value proposition is key to marketing
Cyxtera President says value proposition is key to marketing

July 30, 2019

Cyxtera President says value proposition is key to marketing

As President of Cyxtera Technologies Randy Rowland explains that one of the great challenges for technology marketing is creating a value proposition and the story to tell that value proposition.

Tech marketers need to have an eye on customer experience
Tech marketers need to have an eye on customer experience
Tech marketers need to have an eye on customer experience
Tech marketers need to have an eye on customer experience

July 24, 2019

Tech marketers need to have an eye on customer experience

Research and advisory business sees the role of the CMO changing, driven by data and the customer experience

CMO Q&A Priya Rajan, VP and Head of Marketing, DataVisor
CMO Q&A Priya Rajan, VP and Head of Marketing, DataVisor
CMO Q&A Priya Rajan, VP and Head of Marketing, DataVisor
CMO Q&A Priya Rajan, VP and Head of Marketing, DataVisor

July 15, 2019

CMO Q&A Priya Rajan, VP and Head of Marketing, DataVisor

Priya Rajan, VP and Head of Marketing, DataVisor takes the TechMarketers CMO Q&A

Trump and Brexit may have damaged data intermediaries
Trump and Brexit may have damaged data intermediaries
Trump and Brexit may have damaged data intermediaries
Trump and Brexit may have damaged data intermediaries

July 02, 2019

Trump and Brexit may have damaged data intermediaries

Donald Trump and Brexit could be creating a challenge for technology marketing leaders. Data intermediaries have, until recently, been a useful resource for marketing teams to gain details of potential customers. But the murky use of data by the presidential...

CMO Profile: Carl Tsukahara, CMO of Optimizely
CMO Profile: Carl Tsukahara, CMO of Optimizely
CMO Profile: Carl Tsukahara, CMO of Optimizely
CMO Profile: Carl Tsukahara, CMO of Optimizely

July 02, 2019

CMO Profile: Carl Tsukahara, CMO of Optimizely

CMO for marketing leaders tech provider on piecing together a conversation

Has sentiment analysis failed to win CMOs hearts?
Has sentiment analysis failed to win CMOs hearts?
Has sentiment analysis failed to win CMOs hearts?
Has sentiment analysis failed to win CMOs hearts?

July 02, 2019

Has sentiment analysis failed to win CMOs hearts?

As far back as 2010 sentiment analysis tools were being touted as the silver bullet marketing leaders needed to understand how the brands they were building were perceived. Born out of the rising tide of social media platforms that proliferated at the...

CMOs reveal budgets will increase
CMOs reveal budgets will increase
CMOs reveal budgets will increase
CMOs reveal budgets will increase

July 02, 2019

CMOs reveal budgets will increase

The four most significant studies of budgeting behaviour by the chief marketing officer (CMO) community predict a bright future for technology marketeers, as budgets look to be increasing.

CMO interview: Abigail Gabriel Schneider Electric
CMO interview: Abigail Gabriel Schneider Electric
CMO interview: Abigail Gabriel Schneider Electric
CMO interview: Abigail Gabriel Schneider Electric

June 26, 2019

CMO interview: Abigail Gabriel Schneider Electric

IoT and a changing energy landscape are marketing opportunities for Schneider Electric says VP