Former Cisco and Oracle marketing leader, who also has experience of challenger providers, joins exec of integration player
Integration platform technology provider SnapLogic has recruited a new CMO, hiring Dayle Hall from People.AI, a CRM provider.
Hall has been leading marketing since 1997 and has worked with both challenger technology providers as well as some the most established enterprise technology providers, including Oracle, Cisco Systems and Aruba Networks.
"Hall will lead the company's global marketing initiatives including: branding and digital marketing, corporate communications, product marketing, demand generation, field marketing, and more," SnapLogic said in a statement. Dayle will be a member of the executive leadership team and will report directly to CEO Gaurav Dhillon.
"Dayle's integrated marketing expertise, proven leadership skills, and history of success at high-growth SaaS companies make him the right person to guide our global marketing programs as we ramp up for our next phase of growth," CEO Dhillon said. "Dayle will be instrumental in helping to get our best-in-class, AI-powered integration platform into the hands of even more users across the globe."
Dayle spent a year and eight months with People.ai having joined the business from Lithium Technologies where he spent over five years as head of marketing. Prior to joining CRM provider Lithium Technologies Dayle was at networking specialists Aruba for just over two years in senior marketing roles.
Dayle spent a decade with Cisco Systems marketing datacentres and in global and European roles. He had joined Cisco from database giants Oracle where he was in role for three years as a Market Development Manager.
"The opportunity at SnapLogic was too good to turn down," said Hall in a statement. "The team has done an incredible job establishing a market-leading position with a product that's intuitive, easy to deploy and use, and sits at the fulcrum of all enterprise automation. There's a massive opportunity to put this powerful platform in the hands of IT teams and functional lines of business alike because real business acceleration begins when data and applications are accessible across the entire organization. I'm excited to be here and put some firepower into SnapLogic's go-to-market and marketing machine."