- December 05, 2019|
Information Builders to construct greater marketing
Data platform firm to build out marketing from partnerships
Data management technology leader Information Builders is ramping up its marketing as the business expands its partner programmes and sharpens the story it has to tell, CEO Frank Vella said.
"You are going to learn in a more concentrated way what data analytics we can provide," Vella tells Tech Marketers. Vella took the helm as CEO in January 2019 and is driving a business wide set of changes through the US headquartered data firm, including the marketing and sales methods. Vella told Tech Marketers. "We are changing our go to market strategy to ensure that we are always relevant.