INSIGHT

Has sentiment analysis failed to win CMOs hearts?
Has sentiment analysis failed to win CMOs hearts?
Has sentiment analysis failed to win CMOs hearts?
Has sentiment analysis failed to win CMOs hearts?

July 02, 2019

Has sentiment analysis failed to win CMOs hearts?

As far back as 2010 sentiment analysis tools were being touted as the silver bullet marketing leaders needed to understand how the brands they were building were perceived. Born out of the rising tide of social media platforms that proliferated at the...

CMOs reveal budgets will increase
CMOs reveal budgets will increase
CMOs reveal budgets will increase
CMOs reveal budgets will increase

July 02, 2019

CMOs reveal budgets will increase

The four most significant studies of budgeting behaviour by the chief marketing officer (CMO) community predict a bright future for technology marketeers, as budgets look to be increasing.

AI - be aware of advantages and drawbacks
AI - be aware of advantages and drawbacks
AI - be aware of advantages and drawbacks
AI - be aware of advantages and drawbacks

June 26, 2019

AI - be aware of advantages and drawbacks

In six years time organisations will have embedded artificial intelligence (AI) into marketing and customer service and be receiving a 25% increase operational efficiencies, business technology analyst house Gartner believes.

June 26, 2019

Customer retention increases in importance

Banking businessman Vernon Hill, founder of Metro Bank is famed for his book and strategy of having fans not customers, which went on to be his 2012 book of the same name. Hill’s tome encourages businesses to compete on service rather than price.

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