INSIGHT

Open source pioneers advocate open leadership
Open source pioneers advocate open leadership
Open source pioneers advocate open leadership
Open source pioneers advocate open leadership

October 23, 2019

Open source pioneers advocate open leadership

Sales and marketing leader explains the importance of open leadership

CMO charters flight for growth at Avinode
CMO charters flight for growth at Avinode
CMO charters flight for growth at Avinode
CMO charters flight for growth at Avinode

October 14, 2019

CMO charters flight for growth at Avinode

Swedish business aviation marketplace says content marketing is just the ticket

Three ways to be a best loved tech brand
Three ways to be a best loved tech brand
Three ways to be a best loved tech brand
Three ways to be a best loved tech brand

October 09, 2019

Three ways to be a best loved tech brand

UK mobile operator wants to rise by 23 points up the NPS score and be loved

Nokia is to mobilise customer focused market approach
Nokia is to mobilise customer focused market approach
Nokia is to mobilise customer focused market approach
Nokia is to mobilise customer focused market approach

October 04, 2019

Nokia is to mobilise customer focused market approach

Nokia techmarketer details how the customer has become central to its 5G plans

Alignment and purpose key to customer centric marketing
Alignment and purpose key to customer centric marketing
Alignment and purpose key to customer centric marketing
Alignment and purpose key to customer centric marketing

September 23, 2019

Alignment and purpose key to customer centric marketing

Entire business culture plays a vital part in customer experience finds business school

Jennifer Deutsch brings M&A experience to the Park
Jennifer Deutsch brings M&A experience to the Park
Jennifer Deutsch brings M&A experience to the Park
Jennifer Deutsch brings M&A experience to the Park

September 09, 2019

Jennifer Deutsch brings M&A experience to the Park

An ambitious walk in the park for CMO who moved to tech from chocolate and hotels

Egress CMO aims at a different goal
Egress CMO aims at a different goal
Egress CMO aims at a different goal
Egress CMO aims at a different goal

August 06, 2019

Egress CMO aims at a different goal

“It should be the goal of all CMOs to differentiate their organisation,” says Tim Pickard, CMO of Egress Software Technologies, a provider of certified encryption services.

Cyxtera President says value proposition is key to marketing
Cyxtera President says value proposition is key to marketing
Cyxtera President says value proposition is key to marketing
Cyxtera President says value proposition is key to marketing

July 30, 2019

Cyxtera President says value proposition is key to marketing

As President of Cyxtera Technologies Randy Rowland explains that one of the great challenges for technology marketing is creating a value proposition and the story to tell that value proposition.

Tech marketers need to have an eye on customer experience
Tech marketers need to have an eye on customer experience
Tech marketers need to have an eye on customer experience
Tech marketers need to have an eye on customer experience

July 24, 2019

Tech marketers need to have an eye on customer experience

Research and advisory business sees the role of the CMO changing, driven by data and the customer experience

Trump and Brexit may have damaged data intermediaries
Trump and Brexit may have damaged data intermediaries
Trump and Brexit may have damaged data intermediaries
Trump and Brexit may have damaged data intermediaries

July 02, 2019

Trump and Brexit may have damaged data intermediaries

Donald Trump and Brexit could be creating a challenge for technology marketing leaders. Data intermediaries have, until recently, been a useful resource for marketing teams to gain details of potential customers. But the murky use of data by the presidential...

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