July 21, 2020
TechMarketers Q&A: Alison Orsi, IBM EMEA VP and CMO
Alison Orsi, IBM EMEA VP and CMO takes part in the TechMarketers Q&A
June 26, 2020
Tech events go virtual in response to Coronavirus
Technology marketing leaders discuss how the Coronavirus pandemic has impacted the sector's events plans and its appetite for big gatherings
June 25, 2020
How tech marketers have adapted to the COVID-19 world
Technology marketers have responded to the COVID-19 pandemic with a mixture of rapid-response measures, shifts from physical to digital actions, a doubling down on account-based marketing (ABM) and bucketloads of empathy.
June 23, 2020
IDG is buying Triblio to lure ABM-hungry CMOs
Global publishing company moves into the cloud based marketing automation sector in a rare acquisition
April 06, 2020
2020's changing the definition of a media company
Are media companies changing and what does this mean for technology marketing leaders?
